Essurance online dating

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You need to direct your attention to where it does the most good: the people who are already checking you out. After all, dating is all about putting your best, most authentic self forward and we associate marketing with an attractive line of bullshit that’s intended to lure in a bunch of suckers eager to be separated from their hard-earned money.

Your messages can be awesome, but unless you have a profile that makes them stop and pay attention… So I’m about to impart to you the secret to online dating success: you need to quit thinking like a lover. Worse, when you bring “marketing” and “internet” together, what’s the first thing that comes to mind? You want as many people as possible coming to see your profile and you want to keep those people around long enough to dazzle them with your brilliance (or at least baffle them with your bullshit) and make them decide that yes, they attention, the kind you don’t want.

If you have a unique feature that others would be interested in – tattoos, say, or an interesting hobby – make sure those figure prominently as well so that potential matches can find it.

Fortunately, many sites have ways of highlighting profiles and attracting extra attention.

Most online dating sites automatically sort search results by activity level, helping users filter out inactive or zombie dating profiles in favor of people who’re more likely to respond.

People can be very particular about what they’re looking for in a potential date…

and if you don’t make it easy for them to tell that you’ve got the x-factor they’re looking for, they’re going to skim right past you like you weren’t even there. Part of marketing is getting into the head of the people you want to have as customers: what do they want and – more importantly – how are they going to describe what they’re looking for?

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