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In the past we have seen vulnerable children let down by the very people who should have protected them from harm.
A lot of small businesses are facing budgeting setbacks and low cash-flow which can lead to a downward spiral of less advertising, less promotional activity and less sales. The revolution starts here…Read on to pick up 100 low cost marketing ideas that include both online and offline activities.
Instead, don some Recessionista fatigues and arm your business with these creative cost-saving tactics.
Pick up the phone and give local journalists what they need most; great news content – its all about spinning your activity to make it a human interest story.
The Guerrilla marketing tactics below are your means to this end. Give a Graffiti artist some free drawing space by letting him use his artistry on your shutters or paint a mural on the side of your Building e.g Homeless Charity Simon Community building. Create in-house exhibitions in vacant display space on your premises to make it more trendy, appealing and noticeable. Flaghship Department store Brown thomas use art installations from 17 local Artists. Get their attention with a head turning window display even if it comprises stuff you may not eventually sell and chances are, passers-by can be turned into passing trade.
Jay Conrad Levinson’s Guerrilla Marketing site simply puts it as “The achievement of conventional goals (e.g.
Profit) using unconventional methods such as investing energy and ideas instead of money.” Here is a great blog outlining the tactical thinking and mindset that can help you win the war.